The Importance of publicity

Publicity is a form of promoting or marketing your business to build clients and grow sales. It is usually in a form of traditional print media, broadcasting and now social media.  Not only that, but it promotes credibility, creates a greater number of reader, spreads the word or information about your business, increases profile and…

7 ways to have a successful PR event

Define the purpose of your event People have to know why your PR firm is hosting an event and most importantly, how will it benefit them. This means that you have to use persuasive tactics when inviting your audience to the event and remember to create the importance of their attendance. List the relevant details              …

Crisis Management

Crisis management is when your organisation is experiencing unforeseeable problems. These problems can range from financial problems, conflict within the organisation or the reputation of the organisation being deteriorated.  Whatever the problems or crisis is, it can make or break your organisation, in an event of a crisis. It is important to know that crisis…

The Social Media news desk: the big earned media opportunity your PR is missing

Traditional public relations isn’t as effective as it used to be with fast growing technology and digital social media. Fewer South Africans rely on television and radio for news since most people get their news on the go, on Twitter, Facebook and news apps. Public relations professionals have to adapt to the ever-changing social and…

5 Fun social media marketing ideas to spice up your social media campaigns

When you’re having trouble coming up with social media marketing ideas it is important to always be in the lookout for new innovate ways of interacting with your followers. The options below can help you add fresh content to your social media campaigns. 1. Host a social media takeover Social media takeover involves allowing another…

Brand Promotions: Photography

What’s photography got to do with it? That’s a good question: Photography is largely and essentially about the visual element of brand promotions. For instance; when doing online promotions, you need quality photography, before you go on to editing effects and photo enhancement. Humans have communicated with pictures for far longer than they have with…

Business Cards

Do you have business card? The worse decision you can take is not to re-order your stack of business cards. It is far worse if you never ordered business cards from the beginning! Some say you are not good at what you do if you don’t have material to promote yourself. A business card may…

What is a logo? Why is it important to have one?

LOGO: Design & brand The word ‘logo’ comes from a Greek word logos, meaning “word”. The logo is the name given form – which is made visual. It is the distinctive mark that works in the context of its environment to evoke the brand insight in the viewer’s mind, playing off the viewer’s own experience…

IDENTITY BRANDING:

Branding has enormous power to enhance the product or service it represents.  Identity branding can be very compelling and convincing if done correctly. When constructing a message to brand your company’s identity, it is a task to be given to real creatives.  Hence the whole brand identity depends on the correct and powerful form of…

Branding:A Closer Look

BRANDING The word brand comes from the Old Norse or German meaning “burn”. In branding, you burn away what you no longer want to be seen or known and promote what you would like to be known as your ‘brand’. A BRAND CAN BE: • A named product or service; hence ‘brand name’ • A…