Do you have business card?
The worse decision you can take is not to re-order your stack of business cards. It is far worse if you
never ordered business cards from the beginning!
Some say you are not good at what you do if you don’t have material to promote yourself. A
business card may not determine your business ability, but it communicates that you don’t know
what you are doing if you don’t have a business card.
Not being able to produce a business card after your elevator pitch for instance, evokes doubt about
your business, even though you are convincing when you sell yourself to anyone.
Readiness:
You may pitch and explain clearly what you do and the importance of your services. But are you
ready to be contacted if you can’t simply pull out a card and offer to a potential client? If there is no
material ready, like a business card, it creates a red flag about you.
Credibility:
Being able to offer your business card is easy and time saving. That is already a tick in credibility. It
says you know what you are doing, you value time and you are well established, even if that’s not
the case.
Business:
You can lose business in a blink or without realising it. Someone can be interested in working with
you just hearing you talk or seeing how well you are dressed. If one asks for your business card and
you cannot provide it, it communicates that you are an amateur, as a result you could lose business.
Be a walking brand, carry your business card everywhere you go. You can get business even if you
are not looking for one at that moment. Be always ready for business. Isn’t that the reason why you
are in business?
By Samukelo Dlamini
For Branding and business cards
Phone: 0313273200
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