The Evolution of Branding

Brands often evolve with time. This is usually determined by how long a certain brand has been around for. HOW BRANDS EVOLVE: Brands can evolve in many ways: this may include packaging, graphic design, advertising and Public relations for the brand. PACKAGING Changes in identity or packaging of a product is often justified as rebranding,…

FIVE MOST COMMON ADVANTAGES OF SOCIAL MEDIA MARKETING:

Social media marketing has many advantages – it’s not just the ‘in thing’, it is an affordable alternative to the same old traditional marketing. THE FIVE MOST COMMON ADVANTAGES: CONVENIENCE In a matter of seconds (if not half seconds), you can initiate a campaign, run an ad, and interact with your target publics without physically…

Overnight Social Media Success

Overnight Social Media Success: The crippling effect of throwing money at every problem! Many brands and entities are getting it wrong on social media. What is it they are doing wrong? Brands do have the habit of asking this question; what is a quicker way of cracking this problem? Well, let me put it to…

The Missing Link

The Missing Link: We have done it all, but the sales are just not enough to break even! What are we doing wrong? Doing it all: Most businesses think that they have ‘done it all’, not that they have actually tried ‘every trick in the book’. Traditional PR, Marketing, branding and promotional activities, publicity stunts…

THE FIVE C’S OF SOCIAL MEDIA:

Social media is one of the most innovative innovations the world has ever seen. Since the advent of social media, the world have been able to communicate better and faster than ever! What’s an added advantage is that social media platforms keep on innovating and advancing, e.g. the new Instagram TV, hence ‘IGTV’ feature. THE…

Social Media Role in Social Awareness and Social Change in South Africa

FEES MUST FALL In 2015, South Africa saw the emergence of the “Fees must fall’’ protest action. Even though this made the headlines, Let me tell you this: social media communicated this ‘revolutionary movement’ before the traditional media could pay attention. This was later termed the internet-age student movement in South Africa by researchers. Indeed…

Facebook: A catalyst for behavioural change

With more than 16 million users in South Africa, Facebook is quite a big deal when it comes to social networks. With the social network (Facebook) being the most used, it have opened room for campaigners, government and corporate entities and NGO’s to successfully influence behavioural change. Behavioural change can be pushed for change in…

The top two characteristics of a social media marketer:

Social media marketing is a developing field, and the standards for success end up being fine-tuned. Some smart social media marketers started with education of audiences for their targeted audiences for their products or services. After education, they then adopted to using their special skills for social media to appeal to their target audiences. The…

Why Social Media Marketing is Different:

A common misconception is that social media marketing is just about using online social media sites to do the same old traditional marketing. Of course, this is not true. The traditional marketing approach, which emphasises the four P’s (product, place, price and promotions) has become second nature to many professionals while the traditional marketing perspective…

The history of social media.

Currently, social media is growing tremendously, with more than 16 million South Africans using Facebook alone. Where is all started? Late 1960’s saw the advent of the internet. The early internet was created for the use of professors and researchers working for the department of defense in the us. those researchers began using ARPARNET (Advanced…